The Simchas Rochel and Golda Gown Gmach, located in Crown Heights, Brooklyn, offers a wide selection of elegant gowns for women and teens, ranging from sizes 0 to 26. The collection includes options suitable for various simchos, ensuring that every individual can find a gown that aligns with their personal style and the occasion's requirements. The gmach operates by appointment only, providing personalized service to each visitor.​

Rental fees are structured to be affordable, with a standard charge of $100 per gown, a $35 cleaning fee, and a refundable $50 deposit. This pricing model ensures that the gowns remain accessible to a broad segment of the community. All proceeds are reinvested into the gmach to maintain and expand the gown collection, reflecting a commitment to sustainability and continuous service improvement.​

Initially established to cater to plus-size women, the gmach has since expanded its inventory to include a diverse range of sizes and styles, accommodating the needs of the entire community. The founders, motivated by personal experiences and a desire to alleviate the financial burden associated with purchasing formal attire for simchos, have created an environment where individuals can obtain beautiful gowns without compromising on dignity or style.​

Beyond gown rentals, the gmach exemplifies the values of chesed and community support. It serves as a resource for those seeking assistance in preparing for significant life events, ensuring that financial constraints do not hinder participation in communal celebrations. Through its services, the Simchas Rochel and Golda Gown Gmach fosters a sense of inclusivity and mutual support within the community.​